The Difference Between Ranking on Google vs YouTube | Neil Patel

Has anyone ever told you that you can rank both on Google and YouTube, and get double the
amount of search traffic? It’s not always double, but
it’s a lot more search traffic than you’re getting right now. Hi everyone, I’m Neil Patel, and today I’m going to share with you the difference on ranking
on Google and YouTube. (harmonious music) Before I get started, make sure you subscribe to this channel. Follow, subscribe, whatever it may be, that way when I give more
marketing advice like this, you’ll get notified. The first difference for you is Google SEO takes a lot
longer than YouTube SEO. Did you know on YouTube SEO,
that if you’re gonna rank you typically rank in
the first 24 to 48 hours? And which when a video does extremely well in the first day on YouTube, it does well for the life of the video. On Google, on the other hand, if you create a web page or
you create a brand new website, and you optimize it, you’re not gonna get ranking on day one. You’re lucky if you get rankings in the first three to six months, it typically takes over a
year before you see results. So the big difference is
YouTube, first 24 hours determines how the video is
going to do in the long run. With Google, what
happens in the first year determines how its going
to do in the long run. The second difference I
have for you is authority. How many of you actually knew that both YouTube and Google look at authority? If you knew that, just leave
a comment below with yes. But there’s a difference. With Google, the more
authoritative your site is the more you rank for everything. YouTube is very similar,
but the difference is your authority in YouTube
fluctuates month-over-month. With Google, if you build links, you’ll continually keep
climbing in authority. Doesn’t always mean you’re
gonna get more search traffic, it just means over time, year-over-year, you should in theory do better. With YouTube, one month you
could have amazing authority and just crush it, but the
next month if you release seven videos and they’re all
duds and no one likes em, your authority drastically tanks and all your videos don’t do as well, compared to what they
were performing before. So with YouTube, you
have to continually fight and keep that authority
and redoing everything, in which you have to keep
creating new amazing content, you have to keep creating
amazing engagement, without that your
authority just keeps dying. But with Google, it keeps going
up as you build more links. The third difference is Google and YouTube look at two totally different factors to really determine rankings. Google looks at links. The more websites that
link to your website, the better off you’re gonna do. If you don’t know how to build links, the first thing you wanna do is go find all the people
that link to your competitors and ask em to link to you. You can use ahrefs. They have a tool, or
technically ahrefs is a tool but they have a feature,
more-or-so within ahrefs, called Link Intersect. You can put in your top three
competitors and your domain, and it’ll show you all
the people that link to your top three competitors
that don’t link to you. This is important because
if you reach out to a site that only links to one of
your hundred competitors, it’s really hard to
convince em to link to you. But if you find a site that links to three of your major competitors,
you know at that point that they’re open to
linking to you as well. So you wanna reach out
to all of the people that link to your competitors. With YouTube, it’s all about engagement, it’s not about links. The longer the watch time, not just the watch time on your video, but all the other videos on YouTube, in which if someone watches
a video from your channel and then watches some other
random person’s video, that helps counter your video’s score. So the more engagement
you create on YouTube, the better off you are. That’s why you wanna tell
people to like, comment, share, just like I’m telling you make sure you subscribe to this channel, like the videos, comment, it all helps. And similar to number three, number four is all about engagement. Both YouTube and Google love engagement, but the engagement is different. With Google, they’re
looking at how many people perform a search, click over to your site, and stay and click over to other pages versus bouncing back and
clicking the back button and going to the next listing in Google. If people stay on your
site, it tells Google that hey, they may have found
what they’re looking for. With YouTube, engagement
isn’t measured by bouncing, it’s measured by view time,
comments, likes, even dislikes. Yes, you may not want dislikes,
but it still is engagement. YouTube wants those kind of signals versus Google wants people to stick around on your website and not
hit the back button. With YouTube, if someone
watches your video and then they watch someone else’s video, and then another random person’s
video, it still helps you. With Google, if someone’s on your website, bounces back and goes to
someone else’s site after, that definitely doesn’t help you. And as for the last difference, well YouTube is easy to rank
for, and Google is hard. In which, anytime you
create content or a site, it’ll take you three, six months, a year, and I know I’m giving you a lot of ranges with how long it takes
to get results on Google, but that’s because some industries are more competitive than
others, but on YouTube you can see results in the
first 30 days, I kid you not. It’s wide open, especially
in the English market or even outside of the United States, it really is wide open. I know there’s tons of videos on YouTube, probably over a billion, but
trust me, it’s wide open. If you guys started
leveraging YouTube right now, I bet you if you were about
to create a brand new website, and a brand new YouTube channel, you’re more likely to get more
search traffic from YouTube over the next two years than
you are from your own website. That’s it. Thank you for watching. If you enjoyed this video,
make sure you subscribe, like, share it, and of course
if you have any questions, leave a comment below.
Thank you for watching.

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