Planning Your Website

Planning Your Website


– Hey everybody, I’m
Joplin and this is Emily. We’re gonna talk to you a little bit about your website options and
some of the must do’s for planning your website. (upbeat jazz music) – First you wanna identify
the business goals for your website. What are you trying to accomplish? Is it strictly informational? Are you selling products? You trying to boost traffic, increase engagement with your customers? Think about what your primary
objective for your website is and how your gonna solve it. – Next, think about your target audience. This could be your ideal customer. This is like who’s gonna be interacting with your site every day. – Who are they? How old are they? Where do they live? What kind of a tone do they expect when they go to your website, you know. How are you gonna interact
with your customers online? – Right, is is humorous,
is it professional, there’s just a lot of different ways. – Absolutely, now that you’ve
thought about your audience, it’s time to define a
unique value proposition for your website. So what’s gonna make you stand out against everybody else that’s online? – Right, why is your audience even coming to your site in the first place? What pain points are you solving
that is helping them out? And in the same breath, kinda, what are your competitors doing and how are you setting
yourself apart from them? – Yeah, think about your
strengths as an entrepreneur because you could turn
those into really compelling calls to actions on your website. – So we talked a little bit about the, “What” of planning your website. Now let’s talk a little bit about the, “How” of building your website. It’s time to pick that platform. – Yeah and you’re gonna
see three basic options when it comes to picking a platform. Ranging from easiest to hardest, there are template-based website builders. Do-it-yourself drag and drop kinda things. Step up from that would be a
more content management system, something like WordPress. That’s a little more advanced. And then off course if
you’re really clueless or you just don’t have the time. That’s when you can hire a professional to design a website for you. – Before rolling anything out, consider what you may need today and also what you may need in the future. You know some things to consider would be, do you need a blog? Do you need to do some online
processing for your store? – Yeah, are you capturing
customer information, or scheduling appointments? The answers to these questions
will help you determine the best platform for your business. Finally, you should probably
research some design elements. Whether you’re hiring a professional or your gonna build your website yourself. There’s some website design
elements you need to consider. – When thinking about design
elements, always ask yourself, is this site easy to use? Is it easy to navigate? Is it comfortable to be on? – Yeah, if I wanna buy
something from your site, how can I do that? Is it pretty easy for me to do,
or is it really complicated? – Mmhmm – You know, it needs
to be clean and crisp. Think about social sharing. – The text size, the pictures, the– – Oh
– Kinda navigating around up top.
– compelling images and text. So important. Do you want customer testimonials? How easy is it for me to put products in the cart and check out? These are all design elements
that are really important to consider when planning your website. – I know we just threw a lot at you but the most important thing to remember is that you’re planning things
out and do you kinda know what your website is
gonna be looking like. – Absolutely, I’m Emily – And I’m Joplin – Thanks for joining us. (upbeat jazz music)

About the author

Leave a Reply

Your email address will not be published. Required fields are marked *