Pinterest Marketing: How to Drive Traffic to Your Site

Pinterest Marketing: How to Drive Traffic to Your Site


– Hey what’s up you guys? It’s Stephanie Liu, and
welcome to another episode of Lights, Camera, Live. Hey you guys, today I have
an amazing show for you, I am beyond excited, I
have the Peg Fitzpatrick on Lights, Camera, Live. I’m officially freaking out,
and you should freak out too, because if you have been wanting to learn how to use Pinterest, I have the Pinteresting marketing expert on the show for you today. So, if you’re just tuning
in, go ahead and let me know where you’re watching from,
I’m here in San Diego, and let’s go ahead and
bring Peg onto the show. Peg, where are you? – Hi, I’m in New Hampshire,
where it is not sunny, but I have a Diva Light. (laughing) – Diva Light, Diva Light
is everything, isn’t it? Do you also have like the Selfie Ring Light to put on your phone? – I do have the Selfie Ring Light. First I had the LuMee Case, which was the Kim Kardashian thing, do you remember that
story when she was like, she had it backstage at the Oscar’s and everybody was like, what is that? How does she have perfect light? She is an investor in that company. Have you seen the LuMee Cases? – I didn’t know that she
was an investor, really? – She didn’t disclose it anywhere. – Oh gosh, yeah, okay. – But anyway, but yeah,
the LuMee Case is awesome, ’cause it has lights all around it, and it has a little button, but I do have the Selfie
Light that goes on, it has a couple settings,
’cause you never know when you’re gonna need a picture and the lights not gonna be perfect. (laughing) – I love it, alright, so
we already have Mike Alton tuning in from Saint Louis. So thank you Mike Alton
for joining the show, we have Shawn from Toronto, and surprise surprise, it’s
raining in Saint Louis. (laughing) – Well here’s a little Mike
Alton story, I actually– – Oh yes please! – I found you Stephanie, through Mike. – Oh really? – Yeah, Mike and I have been friends for a bazillion years,
’cause we met each other on Google Plus, back
when that was awesome, and then Mike met you at
a conference a while ago, so he was talking about you,
’cause Mike is, let’s face it, the most generous person, and
he shares everybody’s content, and he’s so kind. So anyway, I found you because of Mike. And if you don’t know people, I stalked Stephanie on
Facebook and friended her. (laughing) Which I never do
that either, so it was random. – Okay, I am so happy I am not on camera, ’cause as soon as she said that you guys, I literally was like, I die, I die. (laughing) Okay, so alright you guys, so today’s show we are talking about Pinterest marketing tips, insider tips for entrepreneurs. If you guys have been wanting to drive traffic to your website, this is the episode that you
should go ahead and tune into. And if you know anyone
that would be interested, go ahead and tag them in the comments. If you’re a part of any Facebook groups, or if you wanna share
this to your timeline, go ahead and do that now, because we are going to
get into the thick of it. So before we get started,
let me tell you why the Peg Fitzpatrick is
so super badass, okay? I wish I had drum roll music for you Peg, I would just like (buzzing). (laughing) Alright you
guys, so Peg is the coauthor of the best selling book,
the Art of Social Media, Power Tips for Power Users, which is coauthored with Guy Kawasaki. Please tell me how that happened. – I met him on Twitter. – Twitter? Oh my gosh, okay. – Back, it was like, you
know, seven years ago, so I met him on Twitter. I was starting a Twitter
chat, and I tweeted him. – And, it just happened from there? – He responded, he responded. At that time, he was on
the Twitter all the time, ’cause that was his favorite. So I tweeted him, and I said hey, I’m gonna read Enchantment
for my first book club, but I actually didn’t think he’d respond, because even at that point
he had a lot of followers, and he tweeted me back, and he said, hey, I’d love to come to your book club. And I was like, it was like
a real aha moment for me, like oh my gosh, you
can speak with authors, who’s books you’re reading. It was amazing, like I was like (gasping). And then it just snowballed from there. (laughing) That’s a whole other show Stephanie. – Yeah, I mean no, that’s like, I’m so in love with you right now, okay. (laughing) So Guy Kawasaki you guys has dubbed Peg as the best social media
person he’s ever met. And– – IS that a compliment or what? Coming from him. – That is a compliment, and honestly she’s probably gonna be like the best
guest I’ve had on the show. – You’re the best guest on
your own show, you’re awesome. – She spearheaded successful
social media campaigns for a couple of brand names
that you already know. Brands like TJ Maxx,
Adobe, Motorola, Audi, Google, Virgin, oh my
goodness Peg, welcome, welcome to the show, beyond
excited to have you here. – Thank you so much for
having me Stephanie, I’m super excited. As I mentioned, I love your
Facebook Lives, you’re fantastic so I’m happy we connected. (laughing) – Alright you guys, so let’s
go ahead and get started about this whole Pinterest thing. So, okay, I still think that
there’s this misconception that Pinterest is only for women, and it’s only for moms, right? Like what would you say Pinterest is best used for these days? – So here’s the thing Stephanie, I saw from the very beginning,
when Pinterest was in beta. I was not a mom, well I’m a mom, but I’m not a mom blogger, I
don’t write about mom things, I barely even talk about mom things. It’s just not, that’s not what I do. But I saw really early on that there was potential for marketing, it’s just people weren’t
really thinking of it that way. They were like oh, you
go and you pin things. And honestly I’ll tell you
like a revelation I had way in the beginning was oh my gosh, you can click on that
and it goes somewhere? Like I used to pin things all the time, we’re talking, you know, this,
when it very first started, but you know people use it for
all different kinds of things it’s not just for recipes
and makeup tutorials. You can find those there,
and they’re amazing there, like that is a true story, but, if you’re marketing,
if you have a product, it’s definitely the place to be. Because everything links out,
everything is gold there, I mean every single thing. Like Instagram, a lot
of people get Instagram and Pinterest confused, they think, well they’re the same, you know. Why should I have one if I have the other? Instagram, you know, I’m already there. They’re 100% different,
and as time has evolved, they’ve even diversified even
more from what they were. And to be honest, I picked Pinterest, I was on Instagram too,
like way early on that, back when it was a little app, and nobody else was on
it, so it wasn’t even fun. I didn’t know anyone at all, I couldn’t connect with people. So it was like, wow, there’s like three people
on this app for photos. Does anyone wanna do it? So I focused more on Instagram,
I’m sorry, on Pinterest. And even so though,
like my follower count, which this will be relevant later, my follower count on both
of them was about the same. Pinterest and Instagram. – Wow. – So they followed about the same. I have like maybe 30, I don’t even know, 35 or 36,000 followers on each. – Wow. – Each of them. But guess which one
brings me blog traffic? – Pinterest! – Pinterest, where do you
have to hustle your behind off to get traffic or people to notice you? – Yeah, okay, goodness gracious. Alright you guys, absolutely
loving this because Pinterest for one of my clients, he’s an LGBT blogger,
Two Dads with Baggage, he has, you know, two gay dads
and two adopted daughters, and he was very much like Stephanie, I don’t think Pinterest
is gonna work out for us, and we had someone on
our team fully dedicated to Pinterest, and now all of a sudden, we’re getting 54,000 monthly page views, just in terms of that. And that probably pails in
comparison to what you have, but for someone– – But, here’s the thing though, besides just the views, how
many followers does he have? – Oh, you know what, he doesn’t
have a lot of followers. – Right. – Oh, oh I see what you did there. – You don’t have to
have a lot of followers. I snuck you into answering that for me. (laughing) – Yeah, okay. – But that’s another
beautiful bonus of it. I have like 30, whatever,
36,000-ish followers, and I get 2.6 million impressions a month. – That’s insane. – It’s a lot, it’s a lot. So, it’s all about coming up with a strategy that works for you. I can see their stuff
being super popular there. I don’t know what they write about or what they share, but, I just even the title of it is so cute. (laughing) Like, I just think it would be popular. So yeah, so it’s not just for, it’s for anything that
you want it to be for. That’s the other thing about Pinterest is, it’s really personal, like, what you share in your Pinterest, I learn about you, so if
I go to your Pinterest, I should learn more about Stephanie, which I should have done that before, just to see like– – [Stephanie] Oh god, I
was like, please don’t. (laughing) It’s probably like nursery
stuff, no I’m just kidding. – No, but that would tell
me more about you, right? I mean, okay, sometimes
they’re aspirational. Sometimes, or like you would know. I was planning a trip to Italy, and I was like, veraciously pinning, ’cause for like the past
year I’ve been pinning, ’cause I’ve been so
excited about this trip that I just finished up. But I pin stuff all the time for that. I pin things for the holidays. I was pinning like mini
pumpkin pies today, like how awesome does that sound? Mini pumpkin pies, imagine that. – Yes, if you guys like pies, go ahead and leave the
comment pies please. (laughing) – If pumpkin is your favorite, leave a message, leave a comment. If it’s not your favorite, I will send you my grandmas pie recipe, and it’s the best in the world. So, then you will eat pumpkin pie. But anyway, so it’s really a place where you share personal things, but also it can be for your business. So not to confuse the two but, so you can have boards
that are just for you or you could have boards that are like just for your business. People always ask me if I’m a business, should I have a separate one? Like, if you had one for you
and one for your company, I don’t have, I have everything on mine, because I’m not like, Coca Cola, I’m me, and then I have other things. So I just have those on separate boards. I feel like people really like
to see more than one thing. The company that I manage, I have, they’re a dry cleaning chemical company, (laughing) which is a challenge, but there’s a lot of
different ways to connect because I have like a boho wedding board, which dry cleaners do wedding restoration wedding dresses and all those things, so it’s very relevant. And so those boards are popular. I have dream closets, I have like, eco friendly house
cleaning homemade things, like all different kinds of things. Recycle projects, those,
and they all relate back to different aspects of the company. So that account has like
maybe 600 followers, and I get like 40,000 impressions a month. I stay really targeted and really focused, and it does bring traffic back
to our blog because of that. – And so, okay, you guys listen, we had like
this whole list of questions, but when you talk to Peg it’s just like, wait, wait, wait, now I
wanna learn more about this. So if you guys have questions,
drop them in the comments, ’cause I’m about to
fully geek out with her. Okay, so just the fact
that you know one account is driving so much traffic to your blog, I’m assuming then that you
are tracking the analytics, or you’re using some type of
like Google UTM parameters to say like, okay this is
coming from this board, or this business account,
and whatnot, is that right? – I use a couple different things, I use Google analytics, yes
you can see those in there. I will have to say, I don’t
add a UTM code to like, each pin that I do because, I
just don’t have that much time I have a lot, I pin like a lot of content from mine specifically, but I also have, Pinterest Analytics, which tells me a lot, and then I use Tailwind, which
is my very favorite thing, and there’s tons of
analytics in there too. So I feel like I always
have a handle on things because I check those, but yes, if you were managing it for a client and you were tracking a specific campaign or different things, you can 100% do UTM codes
for every single pay in and all your important content, but you can find it through
other analytics as well. Depends on how deep you are into it. – Got it, got it, so we
already have someone, jumping in here, Pam Brossman,
you are new to the show, so wonderful to have you here. And she’s asking Peg, how are you monetizing
your pins and your boards? I’m assuming this probably has to deal with like affiliate marketing, is that something that
you specialize in too? – Well, there’s different ways that you can monetize your Pinterest, it depends on what your overall goals are. I do have some affiliate
marketing that I do that I coordinate with blog content. So for example, I have Bluehost as someone that I do affiliates with. I love, I only do affiliate things for companies that I really love. I have to use them and really love them. Because if I’m telling you about it, that means that I’m giving
you my word on that, that’s important to me,
like really important to me. So, and it should be if you’re
gonna do affiliate market. So if you wanna do, I mean it should be, you can make your mind
up, (laughing) to do, but yes you can do affiliate sales. You just have to make sure
that you disclose everything, because that’s really
important on your website. And in your pins you would
wanna say that it’s sponsored. So I don’t specifically
monitor my Pinterest. For me, I’m a blogger, so my whole world rotates
around PegFitzpatrick.com. It’s like, that is like my planet, and then I have little
things in my solar system. – Okay, I love that
analogy, you know what? I’ve always described it as like, social media’s like my
digital breadcrumbs, and if they want like the full buffet then they go to the website. But I love the planetary thing, okay. – Right.
– Cool. – But that’s, you know you have to decide what your home base is. There are some people
who only have Instagram, and they only have Pinterest, but I will tell you, having your own home base on the internet is so important. Because, and the perfect example, which I already mentioned, is Google Plus, where I am a verified Google Plus-er, and I have like a million
and a half followers there. And they’re closing it. – Yeah, what are you gonna
do, what are you gonna do? ‘Cause Mike Alton was just like, you guys. – There’s nothing you can do. But that’s why Mike has a website. I mean, it stinks that you have, it stinks that you have all of that, but I have never put all
my eggs in one basket. I mean, look at, let’s talk about Vine. Shawn Mendes is famous, and
we all know who he is today, because that kid made some great vines. And then they closed to it. Thank god he got the
record deal first, right? – Well and that’s a good point too, because I had a Facebook Live broadcast, and then it accidentally got deleted ’cause of a Facebook
glitch, and I was like, oh my goodness, that sucks. Fortunately though, I have ECam for my
Facebook Live broadcast, and it kept the HD recordings. So instead of just re-uploading the video as if it was a live video, I went ahead and I snipped it, and I just made it into
a four minute video, boom, boom, boom, this
is what you gotta know, and that was perfect. – Yeah.
– Okay. – So it wasn’t lost. But that’s always the thing, like you can’t put all your
eggs in someone else’s basket. So I don’t wanna, so there’s a lot of ways that you can monetize Pinterest. You could have affiliate things, you could work with brands
to create campaigns. But still that would to me
lead all back to your blog. Because on Pinterest,
you just have the image and a little bit of text. So, yes, if you had millions
of followers on Pinterest you could get someone to pay to do that, but I’ve never had any brands reach out to me specifically only to do Pinterest. – Oh interesting.
– For a Pinterest– – Only campaign. But I’ve had, you know, like I’ve had that be
part of the campaign. Like TJ Maxx for example,
one of the best brands, I just love, raise your hand
in comments if you love TJ Maxx and you would try to only go once a week, because if you don’t
you’ll get too much stuff. I love TJ Maxx so much. They found me from my blog. They found my blog, and
they did a Google search, and you know, my blog popped up. But I think it also was a Pinterest pin. I’ve gotten speaking
engagements from Pinterest pins that have ranked really
high in Google search. Pinterest pins can rank in Google search. You can rank through a pin. So I have one that’s on how
to do Pinterest marketing, and that’s led to a lot of great things, because I wrote about that really early. I’ve gone back and updated the post, so there’s different ways
that you can earn money, like you know, it could be, you know, TJ Maxx that popped up higher in search, and they clicked on the
website, they liked my website. So it’s usually like a
combination of things. And I don’t just do affiliate, I’m not Pat Flynn, Pat Flynn
makes about a zillion dollars. He’s like the king of affiliate marketing. And– – Yeah. – Darren and Pat like cornered the market on making money from that. So good for you guys, I love you both. But I haven’t, I don’t make
as much as they do from it, so it’s not my biggest thing. So you could though, you
could make money from that, or you could have an Etsy shop, you could have, if you
create digital products, or anything like that, you
could be on Creative Market, which is another one. You could do links to Creative Market, Creative Market also
has affiliate programs, so you could find ways, if
that’s what you wanted to do, if you’re not a creator, and
you’re not sure how to do it, you could start out doing that. Like you could create a really
great Pinterest presence, you could talk about WordPress, blogging, and then you could sign
up for Creative Markets affiliate program and then you
could link to things in there and you would make money
when people clicked on that. That actually, you know, my design blog, on my design boards on Pinterest do great. I have some do it yourself design blogs, and I pin a lot of things, I used to work with Canva
way back in the day. – Oh wow. – People didn’t know what Canva was, I did, I kept it a secret, but then I actually
worked there for a while. And so I’ve worked on Canva’s
Pinterest and my Pinterest, and they have like, I don’t even know, I think their Pinterest
is up to like a million, or 11 million impressions a
month or something like that, it’s insane, and guaranteed
that drives business for them. But when I started, they were like, Pinterest doesn’t do anything for us because it just doesn’t work. They said Pinterest doesn’t work. And I was like, typical me, if you guys knew me, Mike knows me, I’m stubborn, so if you tell me like, Pinterest doesn’t work, I
will make your Pinterest work. (laughing) – [Stephanie] I love it, I love it. – At one point Mike told
me Pinterest didn’t work, and then I went and I gave
him some unsolicited advice. (laughing) which I do that with Jeff C also, Jeff gets a lot of my, hey Jeff, you know what you should do? But anyway, it does word for businesses, but you have to do it in the right way. And they had somebody
that was pinning things, but she didn’t really know, like she was doing and managing a ton of different things at the time. She didn’t know all the things, and so with some quick updates, it immediately started getting traffic. – Brilliant, okay, so one of the questions that we have so far Peg is, for someone that is a
busy entrepreneur, right, like we’ve now opened up the floodgates in terms of this is what you can expect or this is the opportunity
that Pinterest has to offer. So as the busy entrepreneur, how can you fit Pinterest
into your schedule with creating your
content, live streaming, repurposing it, pinning,
and all that other stuff? – The best thing about
Pinterest is it takes a lot less time than everything else does. Less time because, especially
because you don’t have to talk to people there at
all, unless you wanted to. You don’t have to comment, you don’t have to respond to comments, you don’t have to respond, like there’s zero
expectation of that at all. So they try to add some
of those features in, and people just really were like, we already talk, I think everybody talks on Facebook Messenger. Like where do you guys talk to people? I’d love to know. I think Instagram messages
and Facebook messages are still like super popular for people to talk to each other. Pinterest, I never talk
to anybody there at all, and my Pinterest does great. So if you took all the time that you spend talking to people on Facebook out, imagine how much more time you
would have just to do things. – That’s–
– Right? – (laughing) You’d be
so much more productive, that’s how I feel like
whenever I’m talking to the 360 Marketing Squad, like we’re always sending
each other gifs and whatnot. Okay, but you’ve talked a lot about tools that you’re using that’s making it really easy for you. And PS, by the way, if
you guys are just joining, we’re talking about
Pinterest marketing tips, and one thing that I just wanna call out, because what blew my mind
was Peg was just like, this is how many followers,
or this is how much page impressions we’re
getting and how much traffic, but you don’t need to
have a lot of followers in order to make that happen,
and I was just blown away. So, if you guys are tuning in, for sure, grab your pens, get your notebooks, because like, I’m sitting here
trying to manage this show, but like, I need this! Okay, so let’s talk about your tools– – We can give you a
Pinterest makeover some time. – I would love that. – Okay, let’s talk about Tailwind, ’cause that was one of the
tools that you had mentioned. – Yeah, so Tailwind is
the tool that I love, there are a lot of tools now that you can pin things from them, but they don’t work like Tailwind does, and they have like a system where you can repeat things easily. So, for example, you can go
and you can create a schedule in Tailwind, you could just do one chunk. Like if you’re focused, which you should be if you’re a marketer, you know exactly where
you wanna lead people, you spend your chunk of
time doing your blog, you’re doing your pins,
you’re creating like, okay, so we’re taking
this show for example. We’re gonna turn it into a blog post, we’re gonna pin the blog post, we’re gonna make quotes from the pins, we’re gonna like, create like a couple different ways to pin things. One of the things that people do is they do one thing, they
don’t do it the right size, so if you just make on tall image, that’s gonna do a great job for you, but if you wanna excel,
you could do more different kinds of things. Repurpose it in different ways. Like I know you had something
that you did recently on how to repurpose your Facebook Live, so it’s the same for Pinterest. So you could do one
thing, and that’ great, but if you wanna succeed, you just need to do a couple more. So if you chunk your time in Tailwind, you can create a whole
bunch of different things for your specific blog,
specific brand boards. I have probably 100 Pinterest boards, they are not all for my brand. Some are for a vacation,
some are for recipes, some are for clothes inspiration. I use it for a whole
bunch of different things. But I focus on my board
that is my blog post, and then I have another one that’s like, blogging tips, and I have
some that are Pinterest tips, so those are like my focus that are gonna have my blog content
on it, the most important. So I schedule things in those, and then I fill all the
rest of the schedule in with like holiday things, seasonal things, and those are popular at all
different times of the year. So one of the great things
that I haven’t mentioned at all is that Pinterest pins
last a really long time, as opposed to tweets which are gone in like 10 or 15 minutes,
and Facebook posts, and Instagram posts, like
all those things disappear, or people delete your email. But Pinterest pins live on, and I have a great example, that I just got today in my email. One of the best things you could do is sign up for Pinterest email, which I never recommend that either, ’cause I hate getting email, but Pinterest has the best email out, and it’s all like things, they send you pins that you might like, and the more you pin, every
email, I like all the pins. I will go pick all the
pins, they’re so targeted, they’re so good with watching what you do, and sending you things that you want. So it’s very very helpful. But they also send out
things like today I got one with November trends, so it’s
the beginning of November, and it has trends. So I’m gonna go fill my Pinterest Cue up for the month in Tailwind. This email had like
eight different trends, and I can add those into
boards that I already have, and then they’ll be popular. – Okay, I have an idea. Because, there, okay, I feel like everyone has
their content calendar in terms of the themes that
they have for specific months. So what if, what if you actually did keep all of the Pinterest emails, and then what if they actually, if you could reverse engineer
their content calendar and be like okay, every November
they talk about X, Y, Z. Every December they talk about X, Y, Z, and then you could just
pre populate your boards, and then just be like okay, maybe I’ll show up in
the newsletter blast. That’s a possibility right? You could do that. – You could actually, I
was just trying to find it, but Tailwind already made
that little calendar. (laughing) But yes, that is an amazing idea. ‘Cause even if you’re just blogging, even if you’re blogging or Facebook Live, say you’re creating your Facebook Live. So you’re creating your Facebook
Live calendar for the month you could use their trends, and then you know that those
are gonna be more popular, because they’re already trending. So one example was a
pin for essential oils. Those are so popular,
everybody’s talking about them, like do you use them,
what do you use them for? And there was one that was
immunity boosting essential oils. Which, we’re getting into like, cold and flu season and everything, so I guess people, and it was
like up 1000% for the year. – Yeah. – And so I always like to see, well like what was so popular? So I clicked on it, clicked
through to the blog post, and then I clicked on the
pin, and it went to this one ladies pin and it was an
Instagram post from somebody, who sells essential oils. So she had done an Instagram post in 2015, with a really cute ad,
like, immunity boosting, just some like text from
WordSwag or Canva or something, and it had like, it was a
cute, like a little flat lay, but she had a really great
description, and she was good. She had her email in there and
her phone number for sales. And it wasn’t like, but it was written very
well it was like, hey, if you’re worried about your
immune system, blah, blah, blah like it wasn’t salesy it wasn’t pushy, but she did that Instagram post in 2015. – That’s insane. – And now she’s gonna
get a flood of traffic. I actually don’t even know her, but I sent her a message
on Instagram saying, hey, just so you know,
your pin was featured. Now the interesting thing is
she didn’t actually pin that, somebody else pinned her Instagram post. – Oh wow. – So she can’t actually edit
the pin or anything like that but if that happened to you,
you could edit the blog post. So say for example if Mike
Alton’s blog post went viral. After he freaked out– – [Stephanie] About Google Plus. (laughing) – He could always go back
and edit that a little bit to add something else, like
I did that for my Pinterest marketing blog post. I added like my Pinterest class, Pin It Like a Pro, I added
my class at the bottom, in case hey, if you like this article, maybe you’d like, you know, obviously they might like more, right? So, yeah, it lasts a really long time. So that is just something, so if you’re already on Instagram, you could create a board with
all your Instagram content, or if you’re already like, I do Instagram posts from my
blog posts, I could pin those. So it’s not the optimal size,
but square is pretty close to the optimal size and nothing
gets cropped or anything. So yeah, they just last so much longer. I have pins from years and years ago, that still bring lots
of traffic to my blog. Some of them aren’t even, oh gosh, I just saw one the
other day that was like, I wrote it so long ago,
it’s such a bad blog post, but it was like, How to
Have a Positive Happy Day. Like it was just supposed to be happy, it was like barely any writing, and it has like thousands or repins. – Wow, that’s amazing. – Because people liked it. So thousands of, from years ago, I think I even wrote
that one in like 2011. – Very cool, okay, alright,
so we talked about, but I’m like, my face hurts
because I’m just smiling so much and obviously all the comments are just people are like oh my
god, I’m taking notes too! Okay, so we talked about Tailwind, is that the only tool that
you’re using right now for scheduling and– – It’s the only one I use for Pinterest. There are other ones that you can use, Buffer has it, but honestly
there’s a lot of features in Tailwind besides just the fact
that I love their schedule. You could, so say you do what I said, and you go and you do your chunk, or your big group of your
brand important things, then you’re filling it
in with other content. They have a little button so
you can just shuffle it all. And then it mixes it. So it won’t like, all of
Stephanie’s things in a row, it’ll have like Stephanie’s blog post, Instagram post, it’ll have trip to Italy, like it mixes it all up. So when people go, ’cause you don’t want your
pins to be like all yours. – That’s true, yeah, ’cause
there’s also trends, right? – Pardon me? – There’s also tribes, do we wanna talk about
tribes a little bit? – So yeah, getting into
other things there, there are tribes, so
it’s kind of like Triber, which was, I don’t even know
if people use Triber anymore, but it’s kind of like a way
to join a group of people, and then you can share content. So you can have tribes
that, like you can start one and invite people, I have
one that’s Instagram Tribe and it’s only to share Instagram content. I have other boards that
people have invited me to, that are like Pinterest boards,
or just social media boards, so I’m always really picky
to make sure that like people are actually sharing in them, that they’re not just
blasting their stuff, that it’s monitored, you
want tribes that are focused, ’cause you wanna be able to go in there and find great things, it’s a quick way to add other content. And you’re helping people. So if I share your things,
you might share my things. It’s reciprocal. That’s kind of like the
community building aspect, and that’s how you connect with people, is if you like them, share some
of their things on your pins and they’ll notice if
they start getting repins. So there’s tribes and
then there’s another thing that I’m totally blanking
out on the name for, but it’s where you can just– – [Stephanie] Oh it’s the smart thingy that they just did, right? – Yeah, it had a different name on it. There’s a feature in there where you can add your blog content and
then it just repeats it on a certain, evergreen content. – But you were saying earlier, you could create your one
image, and then pin that, but go a step further and
create different versions of your pins. Do you have like a shortcut
tool that could help you do that Or are you just creating a Canva template, and then you’re just duplicating it, swapping photos, testing different things, like what’s your recommendation? – I do a couple different things, so I do have Canva, I’ve
used Canva for so long, that I have so many blog posts in there, what I do is I like to use my analytics, and I go back to see
which pins were popular, what styles got repinned and
then I’ll reuse that template. So kind of like, testing your own content, like did this image do well? ‘Cause sometimes you might
do a tweak or something, and it’s like, people
didn’t really repin it, it wasn’t popular, so I
wouldn’t repeat that kind. I also use Easil, I don’t
know if you’ve used Easil. Shout out to Annette, ’cause
she left a comment saying, that she was thinking
of coming to watch this. But Easil, they’re so nice,
they made some templates for me, so I have some custom ones that they made. Theirs has a lot of
different features in it, that I don’t use yet, ’cause
it’s like a little bit more complicated, but it has
more layers and more things, but you can create really unique content, so, I like to use Canva and Easil, and what I’ll do is I’ll make a great pin, and then you could also repurpose that as an Instagram story, you can resize it. – That’s very cool, okay, so I, so as you’ve been mentioning
the different platforms, so shout out to Tailwind,
we showed their website, now I have Easil on here,
so she’ll get her love and her shout out. So you were saying Easil
is the one that kinda has all these different
templates that you can use? Aside from Canva? – Yeah, and you can
make gifs in there too, so you can make gifs of your things and you can share the gifs on Pinterest. You can pin gifs, so you could make something
a little animated. So say for example you wanted to do like, it’s not, Pinterest is not great for like an announcement for something, like for example, we were gonna be live, so I was on Instagram Story saying, hey, I’m gonna be live, come join me, but you wouldn’t do that on Pinterest because things take a little
bit longer to travel around, and you want timely good things. So it’s not great for announcements, it’s great for longterm evergreen content. So when the blog post is live, and you want people to go watch it later, you could make a gif. But you could make a
little gif from the video and you could like, so there’s
different things you can do. There’s like fun things that
a lot of people aren’t doing. Gifs are fun, they move a little bit, and you know, we like motion, right? – So if you were to do a gif
would it be like the square or would you try to
create like a tall gif? Like what are some– – Well you could create, you can create, say you make your, okay, so you’re in Easil and you
make the tall image, right? Then you could just
move around a couple of the elements on it, I’ve
don’t that before too like, little arrows like moving. And then when people see
it, it’s like an image, with just a couple little,
I’ll share one that I made, I’ll find one and share
it in the comments. So people can see, but you
can just make a graphic and just animate like,
a couple things in it. You could do, hey Stephanie,
and you could put, and it could be like a
little moving hey, you know? So you can do that, you
just copy down the pages. They have a little tutorial I’ll share. Easil has a tutorial for
making gifs in there, on their website. They have a great blog that
shows how to use their stuff. I like to try to do, which I’m sure, I know you do the same for Facebook. You like to try to be on the cutting edge of what’s out there, not repeating and rinsing. So if you have other
ideas that you have done, by all means you guys, try ’em, if you see people are repinning ’em, keep at it, it’s just
important that you add content. Most things on Pinterest are repins. So if you create something new, people are gonna love it, and repin it. I always try to, you know,
impart that in people, just make some new things and pin them. Make sure that your blog is shareable. Social Warfare is a
plugin that works great. You can add the big image into the plugin if you don’t wanna have a big image at the top of your blog
post, if you want it buried. Tasty Pins is another one. So there’s ways that you can just make it easy for people to share. You wanna make sure when
people come to your website if they click the Pinterest button, check your blog, what pops up? Are ads popping up? Because people are not gonna pin an ad. Is a bad image popping up? Is no image popping up? It’s almost 2019 people, you
need to have a good image or people aren’t gonna share it. It’s just not gonna happen. Social sharing is down
a huge amount as it is. So you really need to
optimize your content and make it so when people
hit the share button, when it goes somewhere it looks great. So check the pin, the little
pin extension in Chrome and see what comes up on your website. You might wanna get rid of some things. I used to have some things in the side bar that would like pop up,
and you would think, well people would do that, but they would pin like the wrong sized image or something weird. So you gotta, I know, I’m like, why did you pin this small image? Why did you pin the blog header image, that’s not the good one people. But people are gonna pin what
comes up if they like it. So make sure that you have
a big image there for them, but I always start out,
when I publish a blog post, I go to Pinterest, and
I pin it there first, to get it going, and
then people can repin it. So with Tailwind, I can hit
the pin button and share it, and then I can schedule it into
some tribes with one click, and then I could put it
into my evergreen thing, that it’s gonna repeat
forever on a certain board, and then it’s just gonna
keep rollin’, keep rollin’. – That’s brilliant.
– And I just had– – To do it once. That’s just one pin so. – Okay, so one question that
we have from Pam so far is, when you’re designing
pins, do you find that your animated gifs perform better
than your regular images or do you just split test it and figure out what works
best for your brand? – I haven’t done a huge amount of gifs. I tested it. I can’t say that they were more popular, because I have pins that are graphics that have been on there for so long, and sometimes you just get one pin that keeps going on and on and
on, and those are graphics. But I mean it could be
a gif at some point, but so far I haven’t necessarily noticed a huge up surge in traffic from them, but I still am willing to try stuff. – Yeah, I mean I’m super
excited to try out Easil, and do the animated gifs
just to see if that’ll get more people to pin, a lot
of the Pinterest images that I’m working on, wow. Okay, so wonderful, I
love all these ideas, I’m like, in my mind, I’m like I need to get a
transcript for this episode, turn this into a blog post. Get all those different apps,
’cause this sounds brilliant. PS by the way I just wanna
give a shout out to Pam who’s been asking a ton of questions, we have I who’s in here,
Mike Alton of course. So again, if you guys have any questions about Pinterest marketing, this is the time to do it,
because you could either engage with Peg right now, or
you could chase her down the hallways at Social
Media Marketing World, ’cause I know I will as soon
as I see her. (laughing) So one thing that I also wanted to ask you is what about group boards? How do you know if a group board is good or if it’s spammy and you know, does that actually help out
entrepreneurs and bloggers? – Good question, they
actually are really good, but they could be really bad. So it is important to make sure that you only join boards that you know, you can tell really quickly
if it’s spammy content, if you go into the Pinterest board and it’s just all the same
person pinning their blog content everything that they pinned goes onto your Pinterest presence. – [Stephanie] Oh, okay. – So, you have to think about that, do I like the content that they have? ‘Cause if you’re on a group board, when you go to your,
when I go to Stephanie’s Pinterest presence, that group
board is gonna show there. So you need to make
sure that they represent what you want your Pinterest to represent. So it’s a little tricky that way, that being said when you’re
in the right group boards you can get tons of more repins. I’m in some really really great boards, there’s some mom bloggers
that I met on Google Plus, which I never would have
met them anywhere else, and they invited me to a couple of their better blogging boards, which that was kind of the only, their other stuff is all like kids crafts, and kids recipes, and
really amazing stuff, and they have amazing Pinterest accounts. And they invited me to their
boards where I was relevant, and I’m so lucky because they get more repins because of that. – Oh wow. – So yeah, when you get the right ones. And never just think, well if they’re, this person isn’t relevant to me because I’m this and they’re that, like, that doesn’t necessarily mean anything. Connect with people who are interesting and doing great stuff. I actually learned a
lot from people who are doing different things on
Facebook, and you know, Mommy bloggers, for some
reason got a bad rap, but I’ll tell you what,
they make a lot of money. – Yeah they do, yeah they do, and daddy bloggers are
stepping into the arena too. So that’s amazing. – Which they should, because why should it just be
mom bloggers, dad bloggers, dads need to do 50% of this stuff, right? – That’s true. Okay, so how do you
find these group boards? I mean, I feel like a couple of people have reached out to me,
which I thought was great, but I was like how do I find them? Are there certain tools that you’re using? Is it manual? Do you reach out to them? How do you even go about the process of, okay I want to now
participate in a group board because Peg told me so. What do I do now? – So there’s a couple of different ways that you can do that. Some I found, like looking
on my Pinterest Analytics, if somebody pins something from my boards and it started getting a lot of repins, I looked at the board to see where it was. And it was on a group board that was getting a lot of interaction. So sometimes the group
boards will have at the top, accepting new applications,
like the profile, send me a message, and
ask to be on the board. If they’re open, people
are really open about it. Some of them have so many people on it they’re like, this is
closed, no more people. ‘Cause the people who are monitoring them, some people are spending a lot of time, talking to the people like don’t pin this, don’t pin this, you know,
they want tall images. People are very particular because it does go on their Pinterest
presence, as I already said. So they’re used to be a
website called PinGroupie, I’m not 100% sure if that’s still around. PinGroupie.com, you could search that for types of boards. And you could also just look on Pinterest. But the best ones that I found, were people who had been
pinning similar things to me. And they had repinned my
stuff, and I found it that way. ‘Cause there’s a thing, you can see, it says boards that
have pinned your boards. Boards that have the most pins on. There’s a lot of great stuff on Pinterest, you can see who’s pinned
your stuff the most, and what boards they’re on. So you can do a little research and say, oh, well this person, this
board’s doing really well, so then you can ask, and no one’s ever said to me no, I don’t want you on my board. I have, you know, you
do get the random people that invite you to boards,
most of those are not really, like the right kind of fit for me. And companies can do group boards too. I’m on, let’s see, I’m
on a couple group boards, I’m on one with HubSpot, ’cause I was doing something with HubSpot. I can’t even remember, I
have a couple of other ones. And Canva’s done a ton,
Canva is a good example, they are on a whole bunch
of group boards now, helping their stuff get a lot more pins. You just have to make sure, you know, check back on all of them
every once in a while, you can’t just leave
’em and not do anything, and then also you wanna make sure that you’re actively pinning your content to those boards too. But once you have that, you can set up a little thing in Tailwind, so every time you had
a Facebook Live video, you could pin it in your brand board and then it could go in a
couple of the other ones that were related, and then you
can spread it out over time, they have interval. So you could pin it into
five things with one click and then it would schedule
them out like every three days. – I love that, I love that,
and I’m all about that. And that’s all through Tailwind? – Yeah. – Okay, I need to revisit Tailwind, because obviously I’m not using
it to it’s fullest extent. Which is why I was like super excited to have you on the show, ’cause it sounds like you
are focused on your website, making that your main hub, and
then Pinterest is your go to in terms of driving that traffic. And so realistically, how much time do you spend on Pinterest? – Not as much as I should, I
barely spend any time there, for real, I hardly spend
any time there at all. – What does that mean, hardly any time? (laughing) – Some days I don’t even go there. And last night I just happened
to go at the end of the day, like literally, I don’t
spend, I’m being honest, like, I probably spend, and
sometimes I tell myself, Peggy, what are you doing? If you look at your blog traffic, where are you spending your attention? I should tell myself, spend, if Instagram is giving me
10% of my blog traffic, and Pinterest is giving me 60%, why am I spending more time on Instagram? – True, true, true. Okay, so then– – So literally I don’t,
I’m being 100% honest, I barely spend any time on Pinterest. I pin very every time I
see stuff to go on there, I put it in Tailwind to make sure I always have stuff scheduled out, and then I pin things
live to like from my phone every once in a while, like, usually when I’m going
in, if it’s for business, it’s great just to be able
to go and do the Tailwind. If you go on to Pinterest, you know, you might end up start looking at stuff– – Down a rabbit, that’s exactly
what I was going to ask you I was gonna ask, you know, do you get dinged if
you’re only using Pinterest from the Tailwind perspective? Are they sneaking on your profile to say no, no, no, she hasn’t
even logged into Pinterest, she hasn’t done anything manual? – I don’t think they actually do. But I tend to just do some
on my phone too with it, ’cause I’m not 100% sure that that’s true, but Tailwind is an
official Pinterest partner, so everything that they do is
up and up with Pinterest, so. – Yeah, okay, cool. So it’s funny because Curtis
just asked the question, he’s like, no, no, no
you gotta be specific, is it two hours or three
hours, like how much time? – I don’t even spend two or three hours, literally if you wanna count
per day, probably 15 minutes. And it should be two
or three hours, I know. For real, you don’t have
to spend that much time. But I mean, when I have a blog post, when I’m doing a blog post, I do spend time making my
image, making the great graphic, and then writing the
Pinterest description, and adding hashtags, which we
didn’t talk about yet, but. – Oh yeah. – We’ll see if we have time for that. So literally, the time for
me that’s put in the most is when I make my blog post
making great Pinterest graphics and then I also sometimes make, I like to make inspirational quote graphics to go for my boards. ‘Cause people really like
those, and I really like them. I like quotes as a boost, you know, start your day off or your nights. – Yeah. Okay, so we talked about
when you have a blog post and you wanna create different pins for it you could do animated graphics, you could use tools like Easil, you could schedule it, you
could use SmartLoop on Tailwind, but if you’re in a group board, are they gonna look down
on you if you are creating five different versions
of the same blog post or are they just like, no, no,
no you can only pin it once? And then– – I’ve only pinned, I would normally only pin it to a group board or in a tribe just one instance of the blog post. – [Stephanie] Got it. – You don’t wanna be
that person that’s like, oh and here is my blog. They’re all bloggers,
they all see the link, they all see that it’s
going to the same place. I would not like it if people
did that in my group boards, so I don’t do that. For the group boards and those things, I only pin one instance usually. Unless I create something
else that I really love, or if it’s like a really
long time lapse in between, you could go into the
group board and see like, is there a ton of content going there? Is anybody gonna care that two months ago I added this blog post? If it’s way down no
ones even gonna see it. So in that case you could do it again. But in the same day, I wouldn’t. – Okay, so don’t be that person. (laughing) – You don’t wanna abuse your group boards, because honestly if you
get into a group board, say you’re just, you have
like a thousand followers, and like I put you in my group board and I have like 35,000 followers, you wanna respect that,
you know what I mean? You wanna respect your group boards, ’cause that can give you
a lot of new followers, and a lot of new eyeballs,
a lot of new people, so I err on the side of being a really great board
member, I don’t over pin, I always pin other things from there. If I go to the boards
and they’re really like, I never like anything there or it’s not really a good fit anymore, then I’ll just leave the board. – Yeah, okay. – You know, like, and then just focus on, so
when I am spending time there, Who was it Georgia– – Georgia said Curtis– – Okay, so Curtis, if you have time to spend an hour a day on Pinterest, God bless you, and I
would focus on you know, rearranging your boards for the holidays, so an hour in November and December, move your Halloween boards down, organize your stuff, put
your top boards at the top, if you have any holiday content put that in your rotating five boards at the top, so when people come they
see really great content, and then make pins, make
new pins for your blog post. That’s the thing is like, unless you’re, I only publish like once a week, and honestly I’ve been so busy with work that I haven’t even been able to do that. So if you’re doing new
content all the time, add new pins all the time, if you’re not creating new content, go find out your top post and just make more new ones for your old ones. Just make ’em different,
add different images, there’s so many different
ways that you can just keep the fire burning. I like to go back, like I said, and look to see what the top posts were that people had pinned,
sometimes I’ll repin them. ‘Cause sometimes the top
pins from your content, like the one I gave as an example earlier, she didn’t even repin that, she didn’t even add that to Instagram. That was just somebody who
followed her on Instagram, pinned it, and now like three years later, she’s getting traffic from that, but she didn’t even pin that. So sometimes people are pinning those. So if I was her, if I was that girl, I would be pinning that thing everywhere. I would do everything I can to just fan, I always fan the flame,
anything that I find that’s like popular or doing well, I’ll add a link to that pin. So there’s a lot, we haven’t
even talked about that. There’s so many ways– – I know, that, okay– – Can bring people to your pins, so if you have a great
pin, if I was that girl, you could add an email that was going out, that we could just put a little PS. PS, oh my god, I can’t believe it, Pinterest featured my Instagram. If that was me I would be dying. ‘Cause guaranteed Stephanie, that’s gonna lead to direct sales for her. Pinterest sent out an email. Pinterest, I don’t even know
how many millions of people are on their email list. – I’m about to stalk their email list, I’m just gonna like, every– – It’s the best email, it is. – Everything about live streaming, I’m just gonna subscribe to their emails, and just be like what is
your content calendar? And just like reverse engineer it, and figure out what people
are putting out there. – Yeah, and I’ll put in
a link for Tailwinds too, so you can get their,
what trends every year, ’cause it’s– – Yeah. – And one of the things
that’s really different is it’s very early, like
right now Thanksgiving, some things are trending, but
honestly it’s been trending for like two months already. Pinners are planners. They plan everything out really early. So Christmas has been, like that started, like I swear to god it was like August. People were like pinning, ’cause I have a couple boards that are, I have like a homemade love for Christmas, it’s like homemade Christmas crafts and ornaments and things like that, and every year it gets popular. I have a Thanksgiving pin that every year just gets really popular, so it’s the only place that
things just pop back up. I know that– (speaking at once) – I know the tweet from
2015 is popping up. (laughing) – So it sounds like, okay, yeah like Christmas is 30
days from now and whatnot, but it sounds like people
were pinning earlier because they wanna get social proof and get featured, is
that what you’re saying? – A lot of people are
just really using it to okay, so here’s the thing, Michael’s, if you drive by Michael’s, their parking lot has already
been full for a couple months, ’cause they’re actually making stuff. People are there buying stuff to make it. So people are really planning their lives, when people make things for the holidays, they’re way already into that right now. It’s November, if you’re making
all your Christmas cards, you have to start early. I make all my Christmas cards. – What? – You have to, I know. (laughing) I stamp ’em all, I
glitter them, I do all of it. I used to do it a lot, but you
have to start really early. So a lot of the people are
actually makers and creators. So things just go early. And that’s a little bit different you, for Twitter, you’re not gonna
start tweeting about stuff for Christmas in August and September, people are gonna be like no
(laughing), what are you doing? But on Pinterest, you can pin that Christmas tree any time of year. – No one’s gonna judge you. – For Christmas, it’s your place. – Okay, so let’s talk
about these hashtags. So I’ve got your hashtag freebie
on your site, up behind me. – Oh yeah. – Because Terry was like all,
three exclamation points, tell us about hashtags! So let’s talk about that. – Yeah, a hashtag, okay,
so when Pinterest came out, and for the first eight years it existed, they said don’t use hashtags. And so I used to tell
people, don’t use it, ’cause they told you that
it could hurt your pins and that algorithm. So I never ever used hashtags, and then they came out
and they said, well, maybe we’ll start using hashtags now. And I had like three days where
I was like hyperventilating I was like, what about my old
pins, what’s gonna happen? – Yeah, how do you edit all of those? I mean did you have to do it all manually? – You have to do it manually, but I didn’t go back and edit them all, I was like, you know what? I can’t even do that,
like that’s impossible. So I did my top 20 pins, and
then I just worked forward. So hashtags, they say
that you can use up to 20, they say, like use the 20. But it’s more important
that you pick good hashtags then having more hashtags,
just like Instagram. You can use 30, but if you
don’t have 30 good ones, that aren’t really targeted to your post, what’s the point? So on Pinterest, again you want to, you can create hashtag groups, and reuse them so you could
create a couple hashtags, you could create a hashtag
group for each board, so say you have three main brand boards, Stephanie’s blog,
Stephanie’s Facebook Lives, and hire Stephanie, because
she’s the best at Facebook Lives those are your three brand pages. – I’m like, what, on like
Post-it note, you guys. (laughing) – You need a big one. You can create a hashtag
group for each one, and then just cut and
paste it into your pins when you do them to make
it easy on yourself. So I like to use Trello,
do you use Trello at all? – I use the Sauna app,
but same concept, right? – Okay, I’m obsessed with Trello, I have so many boards on Trello. So I have hashtag boards
on Trello that have like, just cards with hashtags. So just create hashtags
group for your boards, and then you can just cut and paste ’em. So do the work once, and
then make sure you save it, and then it makes easier. So just the same as Instagram. So you just wanna make sure, you could have the name of the board, and then just think about
things that are trending, you could go through
that trending catalog. It’s fall y’all, or pumpkin spice, depending on what things you’re pinning, and then just create your hashtag groups, cut and paste it, and so
it’s not rocket science. If you’ve been pinning for a while, you could do what I did,
go into Google Analytics, find your top pins and
add the hashtags in there. I do some that, you know, and immediately saw results for them, like at Instagram 101 was a, I think it was even a Google Plus hangout that I did or something, but I turned it back into
a blog post and everything, and I rank high for some
things like Instagram 101, and beginning Instagram,
because I use hashtags on those. So, they’re important for your pins, when you click on it I think you see the most recent hashtag results. So it helps with, keeps
things current and relevant, so it’s an interesting mix up, things that were newly pinned, and then sometimes you’ll just see things that have been
there for a long time. – Yeah, wow, okay. I’m like still trying to
take notes and run the show. (laughing) Oh my god, I love this. And shout out to Mike Alton who is dropping the links for
all of Peg’s guides, the website, Tailwind, Easil, all this stuff, you are the man. So you guys, we’ve been talking
for almost an hour now Peg, seriously, like I could
talk to you forever, Like I want to message you everyday and just be like, this is what I’m doing. (laughing) – You can. – So go ahead and check out Peg’s website, because there’s so much in here, I’m diving headfirst into this, and going to just have my buffet of, of Pinterest info, but
I was going to ask you, and god, now the question
is kind of escaping me. Darn it, I’ll have to ask you again, in fact you guys, if you
have any questions too, and you’re watching the
replay, hashtag replay, just drop them in the comments because Peg has solely been focused on just like looking at the camera, and not even looking at the comments, but she said that she’ll
go ahead and ask those too. Okay, so going back to Pinterest. Okay, I’m all in, you’ve
officially convinced me that like, sorry Instagram. (laughing) – I still like Instagram too, it’s just, if you’re looking for blog
traffic or click throughs, honestly, Pinterest is
just better, for everyone. Everybody that puts their effort into it, it ends up paying off, I am
not, no exaggeration at all, everybody that’s followed
the things that I tell them for Pinterest gets more traffic. It’s just, it’s not that
hard, that’s the thing, that maybe it seems like it,
honestly it’s so much easier. Facebook, you have to know so much, and hustle, and you know,
answer the questions, and make sure that they’re fast enough, or your page will get down ranked, and then this change,
and Pinterest is like, all your stuff just keeps going out, and you’re like oh hey, forget
to go to Pinterest today, still pinned. (laughing) It’s so good. – I’m like literally sitting here like, what have I been doing with my life? Why I have not been pinning? Okay, so, you do majority
of your pinning anyway on your phone, is that how you do? – Well, I do a variety, I mean, because it is like a big, a
lot of big blog traffic for me, I do, I use it for reference, I use it for so many things like, inspiration I’m looking for ideas, I use it a lot on desktop, but like at night I just like to pin. Sometimes the last thing
I’ll do is go through stuff, I check my boards, see what Mike pinned, see what Jock pinned, I just
see what my friends are pinning and I just like to see what’s going on. It’s interesting. Instagram’s the same, you know how you’re just
scrolling through and, then they do suck me in
with their emails too, I have to say, their email, like, we found 20 pins that you’ll
like on mini pumpkin pies. And I’ll be like, I think, I never heard of a mini pumpkin pie, now I really do want it. (laughing)
– I kind of want one now too. I’m like, why am I all the
sudden so hungry and thirsty, and just (laughing). – I know, but here’s the thing I’ve found. Okay, I always make regular pies, but somebody took like the biscuit cutter, and they did this, they
took it into the pie, and they just cut out these
perfectly round circles of pumpkin pie and then
they did cool whip, so it looks like a fancy
restaurant dessert that was, and I was like, who thought of that? I mean I don’t know what
happens to the rest of the pie, I’m assuming that your
husband just eats it. – Yeah, you know, okay, we did do that, ’cause my husband made
this tres leches cake, and then he made all the
layers, and then he would, we have like this Minnie
Mouse cookie cutter thing, and so he cut that out for our daughter, and then he just ate the crumbs. (laughing) – Right, right? Can’t go to waste, but yeah, I do it on my phone when it’s
just me away from the computer I count that as not computer time. (laughing) That’s what I tell myself. But I do use it on desktop too, and then of course,
because I write about it and talk about it, I’m always
like, you know what I mean? A little bit more desktop
just because it’s my job too, you know? – Yeah, okay, I remembered my question, and I have to ask you,
’cause if I don’t ask it, I’m gonna pull my hair, okay. So if we are creating
all these different pins for let’s say, one blog post, but sometimes, those other versions don’t fit in with our brand guidelines, but they’re like the top performing pins, would you still take that pin and embed it into your blog post or
would you only keep the one that fits in with your brand colors and all that other stuff? – That’s a good question. It depends on your blog,
like how strict is your blog, ’cause you could, there’s
different things you can do, you can embed the pin,
like you just mentioned, you can pin it and then
go back and embed it, and there’s, you know, if you
have some that are doing well, you could even create a blog post, like top three holiday pins, for example, and put ’em, embed ’em
so they’re in there. I make all my pins on brands. So that’s hard for me to answer. – Okay, okay, I asked because, for the client I was telling you about, for Two Dads With Baggage,
she would usually design like, five to 10 different pins per blog post, and sometimes she was just like, Stephanie we’re just gonna test it out and see if this font color, or you know, this type face is going to work better, and sometimes it’s the
ones that I’m like, no, no one’s gonna pin that, but they pin it! And I’m like, oh crap,
if I actually put this on this site, client will just
be, no, I don’t want that. So I was curious on
what your thoughts were. – Right, well, in that case
if it’s really off brand, and they’re blog is super
strict on all their things, then I wouldn’t. – Got it. – ‘Cause that’s important to them, and they have their brand. But that being said, even on my own blog, I’ve gone through, I
started blogging in 2011, so I don’t even know how
many makeovers I’ve had, but it’s been several, so if you go back, there’s still gonna be
different ones on there, you know what I mean,
like, different ones, different styles, so it’s
not the end of the world. I try to stay on brand, I
mean, if that was the case, and you had one that was super popular, maybe it would have their
branded graphic at the top and the pin down at the bottom
if you loved this, pin this. So it wouldn’t be the
first pin that you saw, it could still have all
their on brand stuff, and maybe just surrounded
enough with other stuff, so it, you know what I mean? Yeah. – Okay. – But that’s a good question,
that’s a good question, but it’s a tough question. I would say if they’re really strict with their brand guidelines, then I would just do them
different ones for Pinterest. And I think that’s fine. I mean, I do it all the time, like I said, I changed different things
to make ’em a little, you know, if you’re doing
10 different versions, you can’t make ’em all look the same. – That’s true, yeah. That’s why I was wondering, ’cause yeah, she would change the border colors, the type fonts, and maybe
like a different image, and so, yeah, okay. – Sometimes the title’s different, sometimes the title’s the same, so, I think it’s good to test, because you know, sometimes
exactly what you said, sometimes the one that you think, same with headlines for blog posts, sometimes you’ll tweak something and then it will be really popular and you’ll be like, that’s
the one I didn’t think was gonna be popular, right? Doesn’t that always happen? – Well, and it’s always funny too, ’cause sometimes I feel like
the tweet that has the typo is the one that gets retweeted the most, and you’re like no. (laughing) – I know, and then you’re
like, do I edit it, or not edit it? – Do I delete it, ’cause
it’s already been retweeted. Okay, yeah. – Nope, not if it really got popular. Then you just every time you look at it, you have to remind yourself, yes, check things before you hit send. – Well, okay, so what
about editing your pins? Do you ever go back,
okay, so we talked about, you found out that hashtags
you can now add hashtags, so you’re like okay, I’ll do my top ones. Do you do any other editing like, what if you changed your blog URL? Can you go back and fix
that or is it just kind of– – You can, you can edit the URL, and you can edit the description. If they’re popular, I try
not to change anything, except for maybe I would add hashtags. I don’t wanna mess with it
if it was already popular. You know what I mean? – Yeah. – But if you found something that was the bad link for some reason, like if the blog post was
gone or something like that, like, I had, a horror story,
I had a VA that worked for me that deleted a bunch of my blog posts. (gasping) And they weren’t a popular pins. – What’d you do? – I got ’em all back, so. I fixed, I found a way to
fix them so they linked, it was, believe me, at
first I was like what? I freaked out, but in that case, I found out because the
pins weren’t leading to any, it led to a 404. And I was like, that
does not lead to a 404, that’s a good pin. But if it was an instance where I changed the URL or, I don’t know, if you changed something,
you could actually fix that. You could go in and edit the URL on it. But, I think, in general, like
I know on Instagram for sure, if you go back and make
a typo and you edit it, it kills the algorithm immediately. – Does it? – Yes, do you do that? – No, I’ve never done
that, but I’ve heard some, you know, other gurus
say, you do your post, you do your hashtags in your captions, and then 30 minutes later you
go in and you change it again. – No, that used to be
the thing before they, if you edit any things. If you have a typo in there
and you go in and fix it, the post will, it’s
almost dead in the water. That’s my unofficial, yeah. It does, so if you make a typo, don’t change it for like 24 hours. Because, they got sick
of people doing that, going back and editing and changing. – I know, people have
time for that. (laughing) – Yeah, for Instagram they
do, it’s their whole thing, that some people that,
they just have Instagram. And they’re probably making tons of money if they’re really
successful, so it’s worth it. But not anymore, because even, people used to do it in the comments too, they would put a hashtag
group and then delete it, and then go back and do
another one and then delete it, but Instagram is on to all the games. – Oh my goodness. So when that blog post
mishap happened to you, how were you alerted that
you had the 404 error? Was there something in Tailwind where it gave you some type of like inspection? – You know what, I can’t even remember how I initially found it. It was just like, I think
I clicked on a pin and, I check things, like something was there, and I clicked on it or something, and it didn’t have the rich
pin on it or something, like there’s rich pins,
which we didn’t get to, we don’t have time to talk about but– – We don’t, no. – Rich pins are, give that bold
type on there, of the title, and that means that your blog
is verified on Pinterest. And they know your sites a good site. And like, the rich pin
wasn’t there or something, and I was just like wait
a minute, why isn’t that? So I clicked and it was a
404, so I just found out. And it was so many posts. That’s like a whole other bad long story, but it was like maybe 20
or more posts they deleted. – Oh god, that sounds so painful. – It was, but I fixed
it, so it’s not as bad. But if I hadn’t figured out how to fix it, it would have been really bad. ‘Cause they were 100%
deleted off my website. – God, that breaks my heart. – But you can actually fix that. – Yeah, that’s true, okay– – Horrible, and who knows how long like, how much blog traffic I lost or, Google juice or whatever. – That’s true, that’s true. – But I don’t think about that. – Okay, if you guys are like geeking out as much as I am and just in love with Peg, please go ahead and give us some likes, give us some hearts, give us some shares, because she has dropped
so much information, and Peg, it’s literally been an hour now, and I don’t wanna take so
much time out of your day, but you’ve been amazing. So what I’m gonna do is
I’m just gonna go ahead and put the camera on you, and then I’m gonna show off your website. So is there anything that
you want me to click on here so people can learn more about you? There’s literally people in
here that are freaking out. (laughing) – Just, you know, if you
guys wanna sign up for, I have the ever email, but
if you sign up for an email, I’ll send things out occasionally. Or I do have a Pinterest hashtag guide that’s really awesome if you guys wanna learn how to create a Pinterest strategy, which I highly recommend,
you could do that. Or you can just, you know, pin
my blog posts, that’s happy. (laughing) If you guys wanna learn
more about Pinterest, I do I have some great
Pinterest boards on Pinterest. Like, how to use Pinterest,
all things Pinterest. I have one that’s like
Pinterest tips for success, so I do have some carefully
curated articles on Pinterest on Pinterest (laughing). – [Stephanie] I love it,
and they look so gorgeous, you designed all of this, is that right? – Yeah, I did my own website. I love my website. – [Stephanie] Yeah, your website is legit. (laughing) – Thank you. – Alright Peg, well thank
you so much for your time this has been absolutely amazing, you guys for sure I’m
gonna get this video, this interview transcribed. It’ll be in the blog post,
this is the one where I’m like, I will pony up a dollar a minute just to capture every single
word that Peg just said. (laughing) – Awesome. – So thank you so much for your time, again, if you guys have any questions, go ahead and drop them in the comments, but if you wanna get started, ’cause I know I’m gonna geek out, head over to her website,
PegFitzpatrick.com, and Mike Alton will be a doll, ’cause he’ll go ahead and just type that in the comments for me. (laughing) So having said that, we’ll
go ahead and say bye. Peg, thank you so much, you
have been absolutely amazing. – Thank you for having
me, and hey to everybody, I will come back and
check the comments after. So, thanks for watching. – Alright, bye you guys! Bye, take care! (laughing) And there we–

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