How To Use Google Analytics for your Business

How To Use Google Analytics for your Business


– Today on “The Journey”, we’re gonna talk about Google Analytics, what it is, and how to set it up for your business. People talk about Google
Analytics all the time because it is the best. If you have a website, you should sign up for Google Analytics. What is it, it’s a tracking token that you get to put on your website and then it gives you so much information about the people who are
coming to your website, what pages they’re visiting, when they’re coming, how they’re coming, and the best part about it, it’s free. – I like free. – All right so first step, we’re gonna to go google.com/analytics. And then, we need to sign
up for an Analytics account. All right, so it’s gonna bring
you to this landing page. Hit Sign Up. So we’re just gonna name this one Morgan Test for my test website. And then you can choose to share your data with a variety of things. I’m just gonna click those
right now, it’s up to you. And then click Next. Since we’re setting
this up for our website, we’re gonna click we want to measure web. The next thing that we
need to do is we need to put in all the information
about our website. So we gave this account a name and now we need to specifically
call the website name. So this website is called upskill.life and we’re just gonna use the
same thing, upskill.life. This is actually one of Nealey’s accounts that we’re gonna be setting up for him. I think it’s the Beauty and Fitness. So pick an industry category
and then you can obviously put your Time Zone, and then hit Create. So now that you’re account is set up, the very first page that it
brings you is your Tracking ID. This is the most important step, just because you created an account, does not mean that suddenly Google is gonna start
tracking your website. You actually have to do something with the code that it generates. So right here, very top, front and center, it let’s you know that this is your code. But you don’t just copy
and paste this code, you actually need this
code all the way down here this script. So what you’re gonna go
do is you’re gonna put that on your website,
every website is different, WordPress has areas that you can do it, depending on your theme, you
might have to add a plugin, but it’s best to go and
look at your website’s documentation to see how to
add the Google Analytics’ code. – So after that, than I’m good? – In theory, it may take 24
to 48 hours to propagate, so that’s why you can come
back here to the status just to keep checking and
right now it says no data received, so we haven’t
put it on anything, but it will say you’re good. I have a site we can go
into that has traffic and has the code, it’s
been there for a long time. So let’s go check out
one of my other sites. So this main page, this
kind of gives you a snapshot of everything that you’re seeing. So right now, you can see that there’s one active user on this site. You can see over the past few days more or less what how many
users have been there, page views, balance rate and
just some other statistics where they’re coming by country, when are your hottest hours. So these are other reports that give you even more granular data about the people who are
coming to your website. So this first one is real-time. So if you can click right here, you’ll see the number of people active on your site right now, or
over the past 30 to 60 minutes. You can see where they’re coming from, just one person has been
to this site recently but you can drill it
down based on location, traffic sources, where
they’re coming from, but what’s more important
is your audience in general. Yes, you can see a snapshot in time but I love to go to the audience tab, and then go to overview where I can see over a longer period of time, how many people have
been coming to my site. So the first thing that I like to do, this is just showing the
past week, that’s helpful but I let’s go back in time,
let’s just look at 2019 as a whole, just to see. – [Sam] Yeah, one week doesn’t give you a lot of information. – [Morgan] Yeah, and you may
wanna just look at a quarter or a month, but you can
see bigger trends over time. So the default it’s going
to default to users. I like to also look at page views. And then it also has some
other just high level statistics for this period, which is great you can see the
total number of page views, the average number of pages per session, number of sessions and so on, how long they’re staying on average and then the bounce rate. So, the next big category, which is one that I love, is Acquisition. This is where are your
customers finding you. And I always like to do
overview first because again, it’s just the dashboard
that has all of the metrics in one place and then of course, you can always drill it down. – This would be able
to help you to redirect how you’re using all of your time. Like you could get more
on social then you know where to spend more of your time. And you know, promoting your business. – Yeah, or if you don’t
having many people coming organically, it’s probably an opportunity that you’re not ranking in search. And so you need to probably do more SEO. Another category is Behavior. So once they’re on your
website, what are they doing? So let’s click on the Behavior
tab, and go to the overview. So you can see and we’ve kind of talked about these on the high level overview, you know what how many
pages are they viewing, the average page time, bounce rate, but you can actually see
where they’re spending the majority of their
time, on which pages. If you go right here to Behavior Flow, you can kind of see a mapping
of of how a customer is going through your website. As you get more familiar
with Google Analytics, and you’re using it more
and more for your business, there may be certain aspects
of the different reports that you love seeing, and
others that just aren’t really valuable to you. So you can go to the Customization section and then create custom
dashboards and views, so that way, when you log in, you see the most important things, and then you can go back
to doing what you do best. All right that’s everything
Google Analytics. I hope you found it useful. Let me know in the comments below what you’re favorite piece of data is to track using Google Analytics. I’m interested, is it
page views, is it users, is it traffic sources, let me know. – And make sure that you like, subscribe and ring that bell so
you know when we have new content coming out. This is “The Journey”, we’ll see you next time.

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