Content Management 101 :: Good Morning Marketers :: thunder::tech (ep 202)

Content Management 101 :: Good Morning Marketers :: thunder::tech (ep 202)


[MUSIC PLAYING] [APPLAUSE] Good morning, and thanks
for tuning in to Good Morning Marketers. Joining us today are
thunder:tech web developer, Jerry, and Kristin, new
business coordinator. Today they’re going to share
insights on content management systems, and how these systems
can benefit your business. Hello, and welcome
to the show. Good morning, thanks
for having us. Yeah, we’re happy to be here. Jerry, what is a content
management system? Well, a content management
system is an easy way to update web content or organize
information through a web-based interface. It also provides the means and
purpose of having a website, which are to provide your
customer with real-time information, promote your brand
or your product, and also integrate any existing
campaign or marketing campaigns that you may have. Kristin, can you explain to us
how a content management system works? Well, through a secure log-in,
marketing directors and managers and really any user
without any heavy technical knowledge is able to log in and
access their site in order to update web content, add news,
information to their news tools, and edit any images
that are on their site. Some content management systems
also offer advanced features, such as blogging
tools and e-commerce management. And really, all of these
features allow users to self-manage their workflow. Who should use a content
management system? A content management system
is really a great option for any company. It’s especially valuable for
an organization without a dedicated web developer
on staff. A content management system
can provide a site that’s easily maintained and
very powerful in a short amount of time. Jerry, can you explain to us
the benefits of using a content management system? The benefits of a content
management system, first and foremost, are ease of use. It doesn’t require any sort
of technical knowledge or technical background. Second would be accessibility. It’s a centrally located
interface, so anybody can go in and do updates. You don’t need to hire
any additional staff. It can be all done in house. If you use Microsoft Word or
any other text editor, then you’re probably pretty
good to go. Third would be cost versus
return on investment. The initial cost of the content
management system will likely provide greater returns
than having, say, an in-house developer or outsourcing
to a third party. And then lastly would be any
new design compatibility. If you have a new marketing
director that’s coming in, they can very easily pick up
where the last one left off. Or if you have a new site
design, that can be very easily incorporated into the
site without very much overhead or restructuring
of the existing system. How should you choose a content management system vendor? Well, first, I would say you do
research on what packages are out there, what the
vendors provide. You want to look for things such
as expandability, what sort of functionality they have
built in, what sort of expansion you can do with
the current system. Those are all things
to keep in mind. So say six months or a year down
the road, you want to add a blog or an RSS feed to your
site, what is the process for doing so, and can it be easily
integrated into the current system you have? Another big thing to think
of is support. What sort of system do they
offer for, say, you need something done on your site. How do you contact them
if something’s going wrong on your site? What means do you go by to
contact the company and get the issue resolved? And lastly, I would say the
relationship you have with the company is very important
as well. You need to feel confident
in their services and their support. You don’t want to ask
a question and feel put down or anything. They should be very supportive
in that aspect. Thank you for joining
us today. We hope our guests were able to
provide useful information on content management systems.
To get started, visit www.thundertech.com. [APPLAUSE] [MUSIC PLAYING] I can’t believe that
[UNINTELLIGIBLE] for the stage Jerr Bear. We should have rehearsed. My mom’s going to kick your [BLEEP], Jerry. I would have dedicated a
web Jerry on the staff. It also provides
the means of– no, that’s all I can– [UNINTELLIGIBLE]. Good morning, thanks
for having us. Yeah, we’re happy to be here. Good?

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