4 USELESS Marketing Tools You’re Still Using (STOP Wasting Your Money)

4 USELESS Marketing Tools You’re Still Using (STOP Wasting Your Money)


– While six to eight years
ago some of the tools that I’m going to mention
were really useful. Today, they’re just
going to waste your time. So, when you read about
them on the blackout forums or SEOs talking about how they
can skyrocket your rankings, you should avoid them at all costs cause they’re going to risk your rankings. Hi everyone. I’m Neil Patel and today
I want to teach you four useless marketing tools
that you’re still using and you should stop wasting
your time and money on. (gentle music) Before we get started,
make sure you subscribe to this channel and if you’re on YouTube click the alert notification. The first tool is automated
link building tools. A few years ago, you could
use tools like Scrape Box or SEnuke to build a ton of backlinks, which would end up helping
your website rank better. But, those days are gone. Since the penguin
update, Google has become more and more sophisticated
with algorithms created to detect artificial
backlink patterns. When you’re using an
automated link building tool you’re likely going to
build irrelevant backlinks from pages that aren’t really
related to your content. This can hurt your rankings. The biggest problem is you’ll
leave footprints behind you. Google will be able to
identify these patterns with your backlinks and they’ll know that you’re artificially inflating them and this is going to either
keep your rankings flat or it can actually hurt
them at the same time. Google even has clear policies that forbid you from doing things like creating malicious backlinks. They go as far as even
saying that creating links that weren’t editorial
placed or vouched for by the site owners on the page, otherwise known as unnatural links, could be considered a
violation of their guidelines. They will often either
ignore these links or, worse case, they could penalize
you for these bad practices. And that’s rare. Most people don’t get penalized but still, why risk it? Why waste time on something that’s not going to help
you rank any better. So, I want you to stop using
automated link to link tools. Instead, you need to create value. Put the user first, whether it’s content, whether it’s tools like Ubersuggest. You know, if you look at Ubersuggest I’ve generated over 10,000 backlinks. How’d I do this? Purely by giving away something for free. That’s helped tremendously
for me over the years. And you don’t have to
create a tool like that or go as far as I have. You can use sites like CodeCanyon, buy tools that have already existed, buy them for 10, 20 dollars,
pop them on your site and generate natural
backlinks as well from that. The next tool you need to stop using, it’s any text or content spinners. Spinning content in an automated way in rewriting articles
has been done for ages. Back in 2011, people could just spin up, rotate up, content on
already popular articles from other sites, repurpose them, and put them on your
site and people are like, “Wow, look at all these pages
of content I’m creating”. But now, with the panda algorithm update, Google now looks at
this kind of being like, “Whoa, it provides very
little value to a user”. And if that’s the case and
your user metrics are terrible, your rankings are going to plummet. Not just for that page,
but your whole site. If you have a lot of pages
that are just spun up, that are not a great user experience, it can affect your whole
site, not just those pages. So, what you need to realize is creating content doesn’t
guarantee your rankings. Creating amazing content that people love is going to give you a much better chance of ranking fairly well. Google has a pretty smart AI and they can easily
identify variations of text that you have on your website that other people have and the
places that you took it from. So, instead of using these tools, what I want you to do is do research, people love research, they’re more likely to link to articles that have research, look for reputable sources
and tie in that data into your article and site your sources and make sure that you’re writing high quality, original content. The next tool that you’re
wasting your time on is LinkedIn lead generation bots. A lot of people say great things about using automated tools that generate you leads on LinkedIn. These tools can help you
add dozens of contacts on a daily basis, hundreds
on a weekly basis, do cold outreach and
semi-personal messages selling your products, your services. So let’s say you’re a sales
rep for a software company and you need to get in touch with as many potential
clients as possible. The best thing to do on Earth would be use an automated tool, right? Wrong. The main problem with this is that A, LinkedIn doesn’t want
you to use automation and it goes against their rules. And two, people know that you’re sending them spammy messages. They’re not going to convert. You’re going to be a
sales rep at a company or marketing person promoting some content and it’s not going to get you any love. On top of this, LinkedIn has sited that they’re going to
battle up and fight people who are creating these chrome
extensions automated tools and put them down for good. So, instead what you want to
do it create valuable content on LinkedIn that people want to read, especially if it’s video based,
cause LinkedIn loves videos. You’ll also can go live on LinkedIn, which does tremendously well as well. And by doing those things you’re
going to get more followers from there as well, you can
sell your content and services. Just think of it this way,
if I create a live video on LinkedIn and I’m providing value, people are going to be like,
“Oh Neil, this is great”. And within that video not
only getting more followers, more shares, more
comments, more engagements, I can talk about my ad
agency, Neil Patel Digital, and some people will go
from my LinkedIn video to Neil Patel Digital and
then become a customer. Last but not least, comment bot. Much like automated
content creation tools, a lot of people have been using bots to automate commenting
on other sites for years. This is what plugins
like Akismet by WordPress are so popular. No one wants all these
spammy blog comments. I literally get thousands and thousands of blog comments per day. Now, I even conducted an
experiment to determine or not whether comment links
have affect on rankings. And believe it or not, they do. But, when using automated tools, you’re leaving a lot of
footprints behind you plus, you’re providing no value to people. Those comments are just
going to get deleted or get caught in comment spam traps. So, instead, if you
want to leave comments, write up something that’s thoughtful that helps people. Not just the person that wrote the article but other people reading
it and then leave it. When you leave relevant comments A, people are going to know about you and start following you. B, if they like what you have to say they may check out your business. And C, they may end up
converting into a customer. Now, Google is looking
for spammy comments, you don’t want to associate your
website with spammy comments cause all it’s going to
do is hurt your rankings. My recommendation is for
you to think long-term. Don’t take those quick hits being like, “Yeah, I just do this and my
rankings are going to increase”. Anyone that tells you something
that’s too good to be true, chances are it is and it’s
just going to hurt you in the long run. If you need help with your rankings, your digital marketing, check
out my ad agency, NP digital. If you enjoyed this video, subscribe to the channel, leave a comment, tell other people about it. Thank you for watching.

About the author

Comments

  1. What's up neil. Do you think blogging is necesary to get high-ticket clients for my b2b services? Or is it all about networking?

  2. Watching YouTube all day long ! You can get in a rabbit hole, I talk about this on my YouTube channel too 👍🔥💰💰

  3. If it sounds too good to be true… it probably is. If you’re not providing value, it just isn’t going to work! It seems like this should be obvious, but we are all looking for shortcuts. Thanks Neil!

  4. hello sir, can you tell me the staus and quotes websites are ranking on google there 90% content is plagiarized and these sites are rank on google with google AdSense why???

  5. Webmasters never stop looking for simple solutions to gaining backlinks or traffic.
    However, simple methods don't work because thousands of others use them.
    Saturated methods are useless.
    Google has a lot of resources and experience to ignore Black hat techniques or even penalize them.
    When I find a check-list of 100% proven methods – I add them to my list 100% non-working methods.

  6. hey neil highly need ur help i am confused in what kind of product should i build my focus is student and i am a student because all information what i watched i didnt know what of action step should i take waiting for ur reply

Leave a Reply

Your email address will not be published. Required fields are marked *